A broken computer stopped me in my tracks.<\/p>\n
All I had was a smart phone because\u00a0my iPad was one of the originals and my\u00a0Wi-Fi connection was rocky.
\nAll this added up to me drinking too much coffee and using a flavored lip balm to try to entertain myself.
\nIt was a quiet Sunday and raining outside.
\nAnd I wished for those days when there were Internet caf\u00e9s.
\nSome people won’t even remember them but\u00a0they were state-of-the-art and said to be the way forward even though people worried it would kill conversation.
\nHow it worked was you bought coffee and spoke to the man at the kiosk who gave you a computer to sit in front of and away you went.
\nWhen I went to my first Internet caf\u00e9 at Edinburgh with a friend we spent the whole hour typing in ‘is there anybody there’.
\nThere wasn’t.
\nOr at least no one who wanted to talk to us.
\nIt always felt a bit creepy but\u00a0we tride\u00a0to push forward, got nowhere and then argued over who had to pay for it on the way out.
\nWhen walking away we felt like we had learned a lot about writing.
\nWe had let down our guard and tried to make a connection for the first time on the Internet with whoever was there.
\nIt was a big act of faith.
\nAnd I think we came up with an iconic line ‘is there anybody there.?’
\nThis along with ‘have a nice day’ is a part of social history. It is the way that we connect. It is our language.
\nYou cannot get away from what is entrenched in our heads.
\nThat is what ‘have a nice day’ taught me about copywriting<\/p>\n","protected":false},"excerpt":{"rendered":"
A broken computer stopped me in my tracks. All I had was a smart phone because\u00a0my iPad was one of the originals and my\u00a0Wi-Fi connection was rocky. All this added up to me drinking too much coffee and using a flavored lip balm to try to entertain myself. It was a quiet Sunday and raining […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p5uapd-23","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=127"}],"version-history":[{"count":7,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=\/wp\/v2\/posts\/127\/revisions\/134"}],"wp:attachment":[{"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surprisemarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}