A broken computer stopped me in my tracks.

All I had was a smart phone because my iPad was one of the originals and my Wi-Fi connection was rocky.
All this added up to me drinking too much coffee and using a flavored lip balm to try to entertain myself.
It was a quiet Sunday and raining outside.
And I wished for those days when there were Internet cafés.
Some people won’t even remember them but they were state-of-the-art and said to be the way forward even though people worried it would kill conversation.
How it worked was you bought coffee and spoke to the man at the kiosk who gave you a computer to sit in front of and away you went.
When I went to my first Internet café at Edinburgh with a friend we spent the whole hour typing in ‘is there anybody there’.
There wasn’t.
Or at least no one who wanted to talk to us.
It always felt a bit creepy but we tride to push forward, got nowhere and then argued over who had to pay for it on the way out.
When walking away we felt like we had learned a lot about writing.
We had let down our guard and tried to make a connection for the first time on the Internet with whoever was there.
It was a big act of faith.
And I think we came up with an iconic line ‘is there anybody there.?’
This along with ‘have a nice day’ is a part of social history. It is the way that we connect. It is our language.
You cannot get away from what is entrenched in our heads.
That is what ‘have a nice day’ taught me about copywriting