The man is fast.

He focuses on his genius.

I haven’t heard that Mo Farah is branching out into his own brand of designer goods.

There is no Mo Farah styled sunglasses.

As far as I know.

He sticks to his genius zone.

He has a plan.

He looks ahead.

He surrounds himself with people who will support his ascension.

He looks at how he can progress.

He keeps his family close by and as far as I can tell stays true to himself.

There is no compromise.

There are no distractions.

There doesn’t need to be.

He steps into his genius zone and owns it.

There are no distractions.

That is what Mo Farah has taught me about marketing.

Amen.