What a lost earring taught me about copy writing

There were two.  They were the perfect pair.

I learn in my heart that not only the past but the future do not exist.

So all I have is the present.

And in the present I no longer can wear my perfectly crafted to look real but fake none the less diamonds in gold studs.

They matter because the real things are ten times the price of these.

That’s if they can be replaced.

And even though they cost the same as a giant blow out on a take away or in a pizza house they are now priceless.

I checked everywhere online.

Even alibaba.

I left a message on warrior forum and a question on quora and I can stand here in all honesty and say these no longer exist.

They are not making these earrings any more and they are so old even the site where you trade one earring to someone else who only has one earring to make a matching pair will not work.  I vouch for the fact no one has these earring any more just me.  I have one.  It is unique.  It is 20 year old and never was so strong, I took great care with it except for this week when I let life take over.

And this is where my lesson about copywriting ends.

Everything you write is unique.  It is priceless.

Although unless you can find the matching pair, the person with who it resonates, it is useless.  It is simply just a pretty item.

And that is what a lost earring taught me about copy writing.

 

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